Beijing Olympics as seen through Social Media
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Source: Collective Intellect
The 2008 Olympics in China are already generating a great deal of buzz in the Social Media world, particularly around certain Olympic Sponsors.Collective Intellect is actively tracking the buzz around Visa, McDonald’s,UPS, General Electric, Coca-Cola, Panasonic and Kodak. By comparing all sponsors and evaluating each sponsors lift through increase in online conversation, CI will be able to measure the success of each Olympic campaign and ultimately the value of Olympic spending.
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